Logos is used to persuade someone by using facts. In other words Logos is where you give an example of something and you reason with the audience as to why that statement is true or false with evidence to back it up. An example of this "Harry Potter - "You've made a mistake I can't be a wizard. I mean I'm just Harry, just Harry." "Hagrid - " Well, just Harry, did you ever make anything happen? Anything you couldn't explain, when you were angry or scared?" - Harry potter
Ethos is used in a text to convince the audience. Another way to put it is that Ethos is used to convince people by having someone of authority or a text tell you about something that shows truth and has credibility to what it's telling you. The person of authority could be a CEO or a Celebrity. An example of this " I learned the real lessons about how America works from experience. When I was 37, I helped start a small company. My Partners and I had been working for a company that was in the business of helping other businesses. So some of us had this idea that if we really believed our advice was helping companies, we should invest in companies. We should bet on ourselves and on our advice. So we started a new business called Bain Capital... That business we started with 10 people had now grown into a great American success story. Some of the companies we helped start are names you know. An office supply company called Staples - where I'm pleased to see the Obama campaign has been shopping; The Sports Authority, which became a favorite of my sons. We started an early childhood learning center called Bright Horizons that Frist Lady Michelle Obama rightly praised" - Mitt Romney''s Acceptance speech at the 2012 Republican National Convention.
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What are we doing? - Learning how to write good Persuasive Formal Writing.
Why are we doing it? - We are learning how to write like this so we can one day right persuasive things that could change someone's mind about something.
What questions do I have? - Not much really.